Don’t hide behind abstract terms or use them to avoid confronting difficult topics. If you have to use them, explain them or give the context in which you’re using them – even if this takes an extra sentence or two.
Don’t use terms like citizens, local people, residents, the public, interchangeably. Choose one and stick to it all the way through your document.
Avoid underlined and italic text. It is harder to read, especially for people with visual impairment.
To make sure your reader understands what you are saying always use acronyms and abbreviations properly and sparingly. Always give acronyms and abbreviations in full. If you’re going to repeat it in the same document, put it in full at first followed by the abbreviation in brackets.
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